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Resources

Session Archive:

Level 1: Technology Overview:  What’s New, What’s Out There, What’s Coming

Level 2: The Technology Investment  

Level 3: Managing Your Technology Investment


WATT Special Presentation: Texting and Driving – What Your Business Needs to Know

Session Date: September 18, 2012
Unquestionably, smartphones and tablets have become critical assets in your business arsenal, but they are also having an impact in the public safety arena. More than 100,000 crashes a year involve drivers who are texting, causing life-changing injuries and deaths. As business leaders, it is growing increasingly important that you communicate to employees that texting and driving is dangerous and consider putting a company no texting and driving corporate policy in place. Andrea Brands, Director of Consumer Safety and Education, AT&T will discuss what businesses (and families!) need to know about texting and driving and how AT&T is leading by example.
experts to increase audience response.

Course Instructor: Andrea Brands, Director of Consumer Safety and Education


WATT Special Presentation:
Social Media: Learn it, Love it, Use it!
Featuring a Spotlight on the NEW WIPP Mobile App

Session Date: March 30, 2011
    • Learn how to best use social media to your business’ advantage.
    • Find out how the WIPP mobile app makes it easier for you to stay on top of the policy that affects you.
    • Share important news items and policy updates with friends.
Mobile App Available for iPhone & BlackberryClick here to download the iPhone app and click here for the Blackberry version
WIPP thanks AT&T for making the WIPP Mobile Applications possible.

Course Instructor: Marisa Smith, President, The Whole Brain Group, LLC
Click here to listen to the PodcastClick here to view the presentation


WIPP Special Presentation: The 2012 Project

Session Date: July 26, 2011
This webinar will take an in-depth look at The 2012 Project, a national, non-partisan campaign to increase the number of women in Congress and state legislatures by taking advantage of the once-in-a-decade opportunites of 2012. Currently, women make up only 17% of the members of Congress and 24% of state legislators throughout the country. The 2012 Project educates, inspires, and connects accomplished women to the resources they need to launch a successful bid for political office.

In this webinar, you will hear from two members of The 2012 Project faculty who will share their own experiences in politics and explain why you should consider bringing your private sector expertise to public office.

Speakers:
Kelly Dittmar, Research Associate at the Center for American Women and Politics at Rutgers University (NJ)
Evelyn Mantilla, Former Connecticut State Legislator; Currently, Communications Manager for the City of Hartford
Cassandra Walker Pye, Former Deputy Chief of Staff for Governor Schwarzenegger; Currently, Senior Vice President in APCO Worldwide’s Sacramento Office
Click here to view the PresentationClick here to listen to the Podcast


WATT 105: Key Tips on the Benefits, Myths and Risks When Using Social Media for Your Business

Session Date: January 29, 2013
Have you ever had someone tell you to “get on Facebook” or insist you should be on Twitter, though you weren’t really sure why? The pressure to jump into social media immediately, coupled withthe confusion around best practices have led many businesses to make mistakes online. Some of these mistakes have resulted in adamaged reputation, while others led to missed opportunities.
This session will offer a few key tips about the benefits, myths and risks which should be considered when using social media for business.

Course Instructor: As a social media strategist, Irene Koehler helps businesses, executives, and professionals leverage social media and digital tools to manage their online brand and reputation, aligning their efforts with their overall business objectives. Irene spent nearly 20 years in the corporate sector with most of that time as a human resources director.
href=”“ target=”_blank”>Click here to view the Presentation • Click here to listen to the Podcast


WATT Training 110: Free and Low-Cost Cloud Solutions for Your Business

Session Date: August 19, 2010, December 2, 2010, April 29, 2011 and February 23, 2012
Get effective and efficient content organization (documents and email), regardless of your business size.
    • Uncover new opportunities that are very low cost and low commitment, providing you the functionality
     you need to stay competitive and organized, and ensure your key information is safe and protected
    • These solutions provide built-in disaster recovery and mobility!
    • Even see side-by-side comparisons of various cloud computing companies to figure out which is right
     for you
Course Instructor: Joy Spicer, President & CEO, Elegrity, Inc.
Click here to view the PresentationClick here to listen to the Podcast


WATT Training 115: Building Value in Your Business Through Technology

Session Date: November 4, 2010
    • In this economy, small business owners need every advantage they can get.
    • When technology, often seen as a necessary evil, is utilized correctly, it can actually provide an
    incredible strategic advantage without costing a lot of money.
    • In addition, technology in the way of intellectual property and/or saleable products can be a great way
    to supplement your current offerings and ultimately build value in your company that you can take to the
    bank.
Course Instructor: Julie Lenzer Kirk, Chief Muse & CEO, Path Forward Center for Innovation and Entrepreneurship
Click here to listen to the PodcastClick here to view the Presentation


WATT Training 117: Perspectives on Investing in Technology for Your Small Business

Session Date: May 10, 2011
This dual session was presented in partnership with WIPP’s Women Accessing Capital program. It provided insight into why and how to invest in your company’s technology – both from the small business and lender perspectives.

Small Business Perspective: Terri McNally, President, Global Capital Ltd.
    • Get a Small Business view of upgrading your technology and the tax benefits gained
       from these modifications.
Spotlight on AT&T Capital: Steven Klepper, Director of Sales
    • Learn about the who, what and why of this financing and leasing option for
       technology investment
    • PLUS get tips on getting engaged with AT&T Capital and being competitive for funding
Click here to listen to the podcastClick here to view the presentation


WATT Training 120: Mobile Apps: What’s New & How They Help Small Businesses Innovate and Grow

Session Date: September 2, 2010
    • Learn how apps will change the way you do business!
    • Help your small business rethink possible as we uncover the Top 5 Strategies for Growing Business
       Success “on the move.”
Course Instructor: Walt Rivenbark, AVP Mobility Applications Consulting, Small & Medium Business Markets, AT&T
Special Introduction: Cathy Martine, Executive Vice President, Small Business Solutions and Alternate Channels, AT&T Business Solutions
Click here to listen to the PodcastClick here to view the Presentation


WATT Training 121: The Mobile Apps Revolution: Boosting Productivity in the Enterprise

Session Date: March 10, 2011
    • What are mobile apps and why are they so important to today’s small businesses?
    • In what specific areas can mobile apps help boost the efficiency of the enterprise user?
    • What elements of the top entertainment apps will find their way into business productivity tools in the future?
    • What are the specific public policy issues in the mobile app space, and what is their potential impact on the enterprise?
Course Instructor: Athena Polydorou, Director of Wireless Internet Development, CTIA – The Wireless Association®
Click here to listen to the PodcastClick here to view the Presentation


Women And Technology Today: YouTube! – Leveraging Video Presence for Your Small Business

_Session Date: June 5, 2014 _

It’s never been easier to connect with prospects thanks to video! More and more small businesses are creating YouTube pages to boost their video presence online. In this program you will learn:

Discover

    • What types of videos are most effective for your target audience
    • How to quickly and easily create and share videos
    • Critical components that make your video more valuable
    • How to reinforce your business brand in video
    • How to rapidly grow your YouTube network to grow your business

Course Instructor Elaine Starling, President/CEO, Starling Media Services

Click here to view the presentation.


WATT Training 135: Facebook: Pages, Fans and Maintaining

Session Date: November 29th, 2011
If you’re a business, Facebook can be good for more than just sharing cute videos of cats dancing! In this webinar, WIPP Social Media Co-Chair Marisa Smith will teach you the ins and outs of deciding if you should develop a presence on Facebook for your Business. In this one-hour webinar, we’ll cover:

    • The basics of setting up a business page & attracting fans
    • Tips on what to post and how often
    • Engaging with your audience and monitoring what’s being said
    • Should you delegate your social media management to someone else?
    • New features added recently by Facebook to improve business pages

Course Instructor: Marisa Smith is Founder and President of The Whole Brain Group
Click here to listen to the PodcastClick here to view the Presentation


WATT 142: Total Email Domination – Get Control of Your Inbox

Session Date: March 20, 2012
Do you use your inbox as your task list? Do you dread opening your inbox? Are you worried about being away from your email for too long? These are all common feelings, but you CAN stop the madness! You’ll learn simple strategies for keeping your inbox empty, plus learn about awesome new tools that will help you regain control over your email.

Course Instructor: Marisa Smith is Founder and President of The Whole Brain Group
Click here to listen to the PodcastClick here to view the Presentation


WATT Training 150: Wireless and Cell Tax

Session Date: July 20, 2010
    • How much of your cell phone bill is taxes? Can you imagine life without your cell phone? Concerned about taxes being levied? Learn how you can play a part.
    • This course offers a walk-through of telecom taxes: why it is important from a business perspective, its impact, and what’s coming.
Course Instructor: Tramell Alexander, VP State Tax Policy – South Area, Verizon Communications
Click here to listen to the podcastClick here to view the presentation


WATT 155: How to Increase Audience Engagement

Session Date: April 26, 2012
Your audience is interested in your topic because they’re watching and listening. But are they really engaged? An engaged audience shares more, interacts more, and buys more! If you’re frustrated by the lack of response you get from your audience, this helpful webinar will empower you to:
    • Recognize the signs of an Engaged Audience.
    • Realize the power of an Engaged Audience.
    • Understand the engagement norms – you may be doing better than you think.
    • Discover the tools, techniques and tips that engage your audience – live or recorded!
    • Incorporate the best-kept secrets of marketing, event, and PR experts to increase audience response.

Course Instructor: Elaine Starling, President, Starling Media Services, Inc
Click here to listen to the PodcastClick here to view the Presentation


WATT Training 164: Crisis Communications Planning

Session Date: December 6th, 2011
Get tips on identifying your organization’s needs for an internal communication plan during disaster. Learn how to develop an external communications strategy:

    • Create a process to make sure all stakeholders are aware of decisions & expectations
    • Consider your different audiences
    • Use an email & text/data alert system, 24-hour phone tree, password protected web page, as well as an independent (apart from the company’s) Facebook page & Twitter account
    • Establish a crisis communications team; identify and train your spokesperson

Course Instructor: Adam Quilty, Agility Recovery Solutions
Click here to view PresentationClick here to listen to the Podcast


WATT 172: LinkedIn – Beyond the Basics for Business

Session Date: January 17th, 2012
This training session covers:
    • How to make your profile and company stand out
    • Strategies to navigate LinkedIn to situate you and your business
    • How to leverage LinkedIn for professional networking

Course Instructor: Marisa Smith is Founder and President of The Whole Brain Group
Click here to listen to the PodcastClick here to view the Presentation


WATT 175: Collective Voice: Aligning Impact

Session Date: February 12, 2013
As one of the fastest growing segments of the country, women entrepreneurs hold tremendous economic potential. The National Women’s Business Council (NWBC) and WIPP are leading a national initiative to align the women’s business community around a coordinated effort to collect and examine data and statistics to better define the economic impact of women entrepreneurs. Donna James, Chair of NWBC, will talk about how this project creates a comprehensive, reliable economic assessment of women’s business ownership in the United States, including areas of common and disparate definitions and drivers of growth. She will discuss how a collective voice from women’s business organizations, educational institutions, private corporations, legislators and policy makers will better drive the growth and innovation of women-owned businesses.

Course Instructor: Donna James is the managing director of the consulting group, Lardon & Associates LLC. Click here to listen to the PodcastClick here to view the Presentation


WATT Training 180: Making Pinterest Relevant for Your Business

Session Date: September 25, 2012
Attendees will learn:
    • Who uses Pinterest and why it’s become so popular so quickly
    • How to figure out if Pinterest is right for your business
    • How to choose images that generate buzz on Pinterest
    • How to use Pinterest to drive traffic to your website and generate leads

*Course Instructor: Marisa Smith, Founder/President, The Whole Brain Group *
Click here to listen to the PodcastClick here to view the PresentationClick here to join WIPP on PinterestClick here to view the infographic


Women And Technology Today: Blogging For Beginners

_Session Date: May 9, 2014 _

Studies show that business blogging leads to 55% more website visitors. Are you eager to start blogging for your business, but don’t know how to get started? Learn simple strategies that make blogging an automatic, convenient, and effective addition to your business practices.

Discover

    • Why Blogging can make your business more successful
    • How to get started with easy free blog sites for beginners
    • How to figure out what to blog about
    • How to easily create blogs and schedule them to post
    • Top tips to create useful tags
    • How to promote your blog
    • How to get noticed on other companies popular blogs

Course Instructor Elaine Starling, President/CEO, Starling Media Services

Click here to view the presentation.


WATT Training 201: Cloud Computing

Session Date: January 14, 2011
The world is getting smarter, but as it becomes smarter, there is increasing pressure to keep up with enormous amounts of data and information. Also, there is a greater need for meeting continuously changing business needs. One way to meet these demands is with cloud computing.

Cloud can deliver new benefits and efficiencies, and companies are beginning to leverage clouds for multiple reasons. In this webinar, we will:
    • Give an overview of Cloud Computing
    • Discuss how Cloud is impacting both large and small businesses today
    • Take you through some of the latest IBM initiatives in this space

Course Instructor: Lauren States, Vice President, Enterprise Initiatives, Cloud Technology and Client Innovation, IBM
Course archive to WIPP Dues-Paying Members at no charge.
Click here to listen to the Podcast and Presentation


WATT Training 225: Build Your Leadership and Visibility Through Social Media

Session Date: February 10, 2011
Differentiation in today’s world of saturation is vital to business success. You and your business need to stand apart from the crowd as leaders. Discover the new Social Media tools and techniques that allow you to quickly establish your leadership position and truly add value to your clients – without taking over your life!
In this course, learn:
    • How leadership is measured today
    • Three simple steps to Leadership and Visibility Through Social Media
    • The Top Tools to Streamline Your Leadership Strategy
Course Instructor: Elaine Starling, President, Starling Media Services, Inc.
Click here to listen to the Podcast and Presentation


WATT Training 226: Beyond the Basics – Social Video Marketing

Session Date: July 14th, 2011
Social video marketing is the fastest way to secure qualified leads and foster client relationships. New tools make it easier than ever to compose, create and contribute innovative video that engages your audience. This fast-paced, innovative look at Social Video Marketing shows you how to:

    • Create a compelling video that gets watched and shared
    • Optimize your video for maximum value
    • Leverage your YouTube channel as an awareness builder and revenue stream
    • Post your video for maximum viewership and viral sharing
    • Share with social strategies that establish credibility and trust

Course Instructor: Elaine Starling, President, Starling Media Services, Inc
Click here to view the PresentationClick here to listen to the Podcast


WATT Training 230: Transforming Your Organization into a Well-Oiled Machine

Session Date: Thursday, October 21, 2010
Make your business efficient and ensure your policies and procedures are always followed consistently!
    • Eliminate manual tracking of your internal business processes.
    • Mitigate risk and ensure compliance for key business processes
    • Stop using email as your document repository and get real collaboration working for your business!
    • Achieve real knowledge sharing and better company communications by leveraging collaboration
    portals.
Course Instructor: Joy Spicer, President & CEO, Elegrity, Inc.
Click here to listen to the podcastClick here to view the presentation


WATT Training 260: Merging Healthcare Technology With Your Business

Session Date: May 19, 2011
This training session covers:
    • Emerging health care trends in the technology industry
    • How this technology can diversify your business in the current market
    • First steps to take – where to go, who to contact, and partnering tips
Course Instructor: Taruna Lombeshkon, President, Infinitas Health, LLC
Click here to view the PresentationClick here to listen to the Podcast


WATT Three Part Cybersecurity Webinar Series

WATT 301: Cyber Security, the Threats to Your Small Business

Session Date: Thursday, January 16

    • Attacks don’t just happen to large enterprises
    • Beyond viruses. Anti-virus is not enough.
    • Financial ramifications and loss of reputation. Real life examples.
    • Areas of vulnerability for small businesses
    • Anatomy of a breach
    •Top Resources for learning more and assessing your stat of the union

Click here to watch presentation.

WATT 302: Compliance Requirements for Working as a Federal Contractor

Session Date: January 23

    • Current regulations
    • Pending regs coming soon and how to get ready
    • Your small business responsibility as a sub to a prime
    • Your small business responsibility as a prime
    • Impacts of 1099 employees and the BYOD proliferation
    • Storage, backup, and recovery
    • Picking the right teaming partners when no cyber certification is available…what questions to ask

Click here to watch presentation

WATT 303: Federal Government Commitment

Session Date: January 30

    • programs for prevention, what your G is doing for you
    • programs for responding to events that occur
    • agencies to call
    • online tools
    • online training for small businesses
    • Picking the right teaming partners when no cyber certification is available…what questions to ask

Click here to view presentation


Women And Technology Today — Resource Materials


• For current news on technology and telecommunications, check out the WIPP website by clicking here.
• Women and Technology Today Offers: Helpful Small Business Resources

Additional Resources:


Websites of Note:
The National Journal: Tech Daily Dose
Next Gen Web
The Path Forward Center for Innovation and Entrepreneurship, which hosts the ACTiVATE program.
OpenInternet.gov
New York Times Bits Blog
Washington Post: Post Tech Blog
Wall Street Journal Digits Blog
Broadband.gov
AT&T Website for Small Business
Emerging Technology
Internet Innovation Alliance

White Papers:

A. Telemedicine-Health IT
Digital Quality of Life: Understanding the Personal and Social Benefits of the Information Technology Revolution – Dr. Robert D. Atkinson and Daniel D. Castro
Vital Signs Via Broadband: Remote Health Monitoring Transmits Savings, Enhances Lives – Better Health Care Together, Dr. Robert Litan, 2008
University of Texas Medical Branch Telemedicine Disaster Response and Recovery


B. Broadband Deployment
Where Jobs Come From: The Role of Innovation, Investment and Infrastructure in Economic and Job Growth -Democratic Leadership Council
Harnessing the Mobile Revolution – Tom Kalil


C. Small Business
The Increasingly Important Impact of Wireless Broadband Technology and Services on the U.S. Economy – Ovum, 2008
Economic Impact of Broadband Investment – Singer/Crandall (bottom of the page)
Where will the jobs come from? – Dr. Robert Litan


D. Women
Empowering Women in the 21st Century: Paving the Way with Broadband and MobilityNOBEL Women and the National Foundation for Women Legislators – will send
Women & Mobile: A Global Opportunity A study on the mobile phone gender gap in low and middle income countriesGSMA Development Fund and Cherie Blair Foundation for Women